My Name is Kuti,
Google Ads Expert
Focused on ROI. 10 Years of Experience. Let's win!
My Name is Kuti,
Google Ads Expert
I enjoy cracking campaigns for my clients and increasing their revenue.
Why do I get better results than others?
Advanced Technologies
I use the most advanced online advertising technologies in order to optimize every cent that comes out of your budget on Google Ads
Smaller & Smarter Agency
My goal is to bring you results, I am personally involved in your campaign, and work directly with my clients, unlike many other campaign managers who are hired by 3rd parties
10 Years of Experience
I have run Google Ads campaigns for large, medium and small businesses with budgets of all sizes and within a diverse set of markets
No contracts, fair prices
One month is enough time to determine whether the goals of the business are being met & if my Google ads campaign achieved better results than your previous efforts
The Most Advanced Technologies
I use the most advanced online advertising technologies in order to optimize every cent that comes out of your budget on Google Ads
Smart & Smaller Agency
My goal is to bring you results, I am personally involved in your campaign, and work directly with my clients, unlike many other campaign managers who are hired by 3rd parties
10 Years of Experience
I have run Google Ads campaigns for large, medium and small businesses with budgets of all sizes and within a diverse set of markets
No contracts, fair prices
One month is enough time to determine whether the goals of the business are being met & if my Google ads campaign achieved better results than your previous efforts
I focus on creating profitability, not just traffic.
About Google Ads in a Nutshell
Target your audience
The correct Google Ads remarketing is done only with the viewers who clicked on the video, who viewed over 50% of the page, and so forth, as this is the real target audience that is worth investing your budget into.
The higher the rate, the lower the cost per click
It is important to put advertising groups (a collection of key words) in a comparable manner. The advertisement with the highest clicking rate will keep being played while continuously changing certain elements, and that way the ratio keeps growing. The viewing ratio has further importance, and that is the quality ratings that Google Ads gives the account; The higher the rate, the lower the costs per click.
Choose your words wisely
Google ads campaign planning has to be very focused, so as to prevent a situation where the customer pays for words that do not represent exactly their product or service. For example, in an old account of one of my clients who sells AC systems, 40% of the budget was spent on words like “repair of model X AC system”, “AC system technician” etc., despite the fact that the website is offering the product, not the repair service.
Automatic update for specific words in the landing page
For some words, it is worth creating a change in the page to which the advertisement leads. For example, matching the title of the page to the key word. That way, the user has the feeling that they have found exactly what they were looking for. It is important to mention that in order to achieve this, there is no real need to change the page. Everything is done through a system that synchronizes with Google Ads.
In the graphic: I managed to triple the number of deals my client made within 4 weeks, while maintaining the same weekly costs.
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Landing Pages
Turning visitors into clients
It allows us to find out which word brought to us that specific person who closed the deal
Adapted to all devices. responsive
A/B Testing tests to improve upon the page's performance
Analytics to follow and analyse visitors' activity
How to maximize the number of clients without blowing your budget
You take the original landing site, and create 4. more versions of it according to the number of elements that you would like to test.
Every version will undergo changes in one element only (title, picture, marketing offer, button, colours…) and the audience will be divided to those five pages.
After enough time, it should be possible to see which version brought the highest conversion rate, and that will be the version that will be kept.
Conversion rate =
visitors who became customers/total visitors
The difference between pointing for Leads, and pointing for Leads which turn to Clients
If the purpose of Google ads campaigns is to bring viewers to the website in order to fill out a form (lead), this is an intermediate goal only.
The main goal of the website is to draw in people who will fill out the form, and later become customers.
In order to do that, the factors we are interested in are not only the numbers of leads in a certain campaign, but also the number of deals it has bought. (clients).
The phase where leads become customers is happening offline, and therefore the form itself (the details of which we receive via email when someone registers) should also contain the details of the Google ads campaign, keywords, and any other relevant information. In the graphic you will find, where the green arrows are, an example of an email received through a form that “knows” how to extract this sort of information.
See clearly which word or campaign in Google adwords got us the incoming phone calls
The scenario is that the internet user was exposed to the advertisement, clicked on it, and got directed to the website and then called the number they saw in the webpage. The same scenario is possible if they got to the website through a mobile interface and clicked on the option for contact via telephone.
There are currently several systems on the market for following phone calls, some of which are inaccurate. If there is no specific tracing of the calls which shows which call came through which Google ads campaign, the end result could be that a certain campaign will be declared as irrelevant, while being that campaign which brought in most of the calls.
I work with an advanced system for tracking phone calls, which interfaces with the Google adwords system and allows me to see the time of call, its duration, the phone number of the caller, its status (answered or not), the campaign or advertisement responsible for it. The system also allows me to send an SMS with a short reminder about phone calls that were not answered.
Using the Google adwords GCLID
The third green arrow in the graphic shows a parameter called GCLID. This parameter is being “attached” to the user the moment they clicked on the Google ads. Using this information, I can feed the number of customers each campaign brought in back to the Google ads system. When we know how much we spent on each campaign versus how many customers it brought in, it will be possible to make appropriate adjustments to the budget distribution.
Another advantage of this ability is that when we call the potential client, our opening point is such that we already know when he or she were looking at the website when they filled out the form.
E-commerce in combination with Google ads
The advantages brought about by a direct connection between e-commerce and Google ads:
- Accurate implementation of all sales data (revenue, quantities, products, and any other necessary information) in the analytics system allows the Google AdWords interface to see the revenue, sales, and ROI for each campaign, keyword, and advertisement
- Optimization can be done to maximize the ROI, rather than maximizing other variables that are just parameters in the ROI function
E-commerce Remarketing
- Remarketing based on the conduct of the site. If the user abandoned during the sales stage, for example, if they put a product in the shopping cart and then did not proceed to checkout, they will see advertisements for the same product, but with a different marketing offers/marketing messages. A user who has completed the purchase of Product X when surfing the Internet will then see advertisements for a product that "completes" the product they bought
- Using the E-commerce Analytics code, you can identify who the average sales campaign is more profitable, and therefore allow yourself to "absorb" a higher cost per sale. ie: a higher average spend per sale
Kuti Nahari
kuti@knp-marketing.co.il
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